aumik Pulse — DOOH & programmatic OOH, decoded
The newsroom for the out-of-home ad market — for the screen owners who supply inventory (SSP) and the brands that buy it (DSP). Read the news, join the platform.
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Everything across DOOH & programmatic OOH — supply, demand, tech & rules
ProgrammaticProgrammatic OOH spend crosses 40% of digital OOH as SSP–DSP pipes matureAdExchanger · 2h ProgrammaticOpenRTB 2.6 brings native DOOH deal IDs to more exchangesAdExchanger · 2h Supply · SSPScreen owners are bundling dayparts into programmatic packagesDOOH Today · 5h Demand · DSPWhy retail-media DSPs are adding store-front screensDigiday · 1d MeasurementAudience panels vs. impression multipliers: the DOOH metric fightMediaPost · 1d TechEdge players cut sync latency under 2s on cheap Android TV sticksPulse Desk · 2d RegulationNew municipal rules reshape roadside digital billboard hoursLocal Gov Wire · 3dStories are ingested, de-duped and classified automatically — see how Pulse pulls the news ›
Programmatic OOH spend crosses 40% of digital OOH as SSP–DSP pipes mature
Programmatic By Pulse Desk · 2h ago · source: AdExchanger › (summarised & classified automatically; edited by the Pulse desk)
Standardised deal IDs, OpenRTB 2.6 support and a new wave of low-latency players are pulling more open-exchange budget onto roadside, transit and retail screens, according to figures shared this week.
For screen owners (the supply side, SSP), the shift means previously unsold dayparts can be packaged and offered programmatically — turning idle inventory into fill. For advertisers (the demand side, DSP), deal IDs plus emerging measurement make DOOH buyable in the same workflow as the rest of their digital plan.
The bottleneck is no longer the pipe but the player and the data: screens need to render the right creative on time and report back impressions a buyer will trust.
Why it matters
aumik dooh sits on both sides of this pipe — the player & SSP portal for owners and the demand side for buyers. Pulse is the front door.Comments · 3
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How Pulse pulls the news
An automated newsroom: Mastra orchestrates ingest → curate → review → publish on a schedule. n8n is the fallback for any step Mastra can't run.
Pipeline
② Inside the Mastra workflow
pendingWhy Mastra (n8n fallback)
The LLM-heavy steps — dedupe clustering, summarisation, classification — are Mastra agents/workflows (TypeScript, lives inaumik-agents). If a connector or trigger is awkward in Mastra (a niche scrape, a scheduler quirk), n8n handles that leg and hands the payload back to Mastra over a webhook. See Sources & schedule ›.
draft = {
title, dek, body, keyPoints[],
sourceUrl, sourceName, publishedAt,
category, audience: "ssp"|"dsp"|"both",
status: "pending"
}
Sources & schedule
What Pulse ingests, how often, and which Mastra tool/agent handles it
| Source | Type | Cadence | Mastra tool / agent |
|---|---|---|---|
| Industry RSS (DOOH Today, AdExchanger OOH, Digiday) | RSS | every 30 min | fetchFeed tool |
| News APIs (NewsAPI / GDELT, OOH keywords) | API | hourly | newsApi tool |
| Press releases (PRNewswire / Business Wire OOH) | RSS / scrape | hourly | scrape tool |
| Regulator & municipal sites (billboard rules) | scrape | daily | scrape tool (n8n fallback) |
| Social (X lists, LinkedIn OOH voices) | API | every 2h | socialFetch tool (n8n fallback) |